Amit Karpe

Thank you for your visit to my site.

I am a sales and marketing guy who loves to invest in companies which are trying to make a positive impact in our communities.

This website serves to share my views and my writings.



My academic training is in Microbiology and Biotechnology. I have worked on genes during my post graduate dissertation. My work experience is with purification technologies. My curious nature means I am always trying to learn something new.

Sales & Marketing

I love to work with people, understand their objectives and help them achieve these with the product and services which I can offer. Keeping the clients first, I like to deliver a superior and consistent user experience to deliver a win-win scenario.


I like to bring people from different teams together and deliver a result which is greater than the sum of its parts. I do this consistently with my colleagues and seniors to push the boundaries of what is possible.


Finance is all around us and I use my understanding to deploy my capital in businesses which I believe can change the society for the good.

Peer feedback

Start-up portfolio

Investment portfolio


I am not a product of my circumstances. I am a product of my decisions. - Stephen R. Covey


Jun 2018 - Present

EMEA Business Developement Manager

Astrea Bioseparations

Jul 2016 - May 2018

Regional Sales and Account Manager


Aug 2014 - Jun 2016

Product Manager


Jan 2013 - Jul 2014

Internal Sales Engineer


April 2008 - Dec 2013

Manufacturing Technician

Bio Products Laboratory

Professional qualifications


Large Account Management Process (LAMP)

Miller Heiman Group

Delivering sustainable growth within global strategic accounts.


Downstream Processing - Chromatography

University College London

Purification techniques as used in downstream processing.


LinkedIn Sales Navigator InStruct


Qualified to teach, mentor Sales Navigator 'onboarding' helping sales professionals improve proficiency within effective social selling.


Lead Auditor ISO9001:2008

Moody International


Lean Sign Sgima Green Belt

Asian Institute of Quality Management



Post-graduate diploma in Management Studies

University of Leicester

Module included - Fundamental structure of organisation, Organisational behaviour, etc.

Elective modules - International Marketing, Leadership



University of Hertfordshire

Distinction / Best Student Award.

Thesis - Studying the best promoter to transcribe the lux gene using real time PCR.


Joint Honours in Microbiology & Biotechnology

University of Mumbai

Business expertise

Client focus

Strategic account management


Data drive decision making

Scientific expertise




Custom developement programmes

Personal attributes

Restorative - good at figuring out what is wrong and resolving it

Individualization - how people who are different can work together productively

Intellection - introspective and appreciate intellectual discussions

Input - like to collect and archive all kinds of information

Positivity - upbeat and can get others excited about what they are going to do


I love my work.
SoundCloud Audio

SoundCloud Audio

Media Project 2

Media Project 2

Vimeo Video 1

Vimeo Video 1

Vimeo Videos
Media Project 1

Media Project 1

Mockup Design 1

Mockup Design 1

YouTube Video 1

YouTube Video 1

YouTube Videos


My Diary

In the time of the pandemic, we have to follow the social distancing. Most importantly when we are shopping for our daily essentials. Below is the sign from Tesco’s

The sign talks about maintaining a social distance of 2m. However, it could have done a better job of communicating this. 2m is not easy to visualise. 
There were markers like the one shown on the right which again shows that you have to be 2m meters apart. All well and good but the lack of clarity remains, how much is two meters? I am unable to visualise. Give me a context. Make it foolproof.
And along comes Sainsbury's for the rescue. The visual is strong! You need to be two trolleys apart. IT is easy to remember as well, 2 m = 2 trolleys. It may not be accurate but it gets the message across. And most of the people use trolleys, so it is full proof too!

Incredible design is intricate, but once you nail it, it can work wonders—no room for doubt. Good design is crystal clear. Well done the designers who worked on these visual for Sainsbury’s

There’s a well-known idea that time feels like it speeds up as you age. Summer break feels like an eternity when you’re nine years old but your 60s can skip by in a flash.

Morgan is an incredible thinker and I love to read these posts. An incredibly intelligent guy. A must-read click here

You can follow his blog by clicking here

Learn from the mistakes of others. You can’t live long enough to make them all yourself.

Eleanor Roosevelt

Coverpage of the book titled Factfulness

Our Technical Director had this book on his shelf for a long time, I would always see it when I entered his office. So I bought it when I last finished a book on investing.

One of the most important books I’ve ever read – an indispensable guide to thinking cleaely about the world

Bill Gates

With a review like that from Mr Gates himself, who am I to say anything? I completely echo Bill’s thoughts. Being a data drive guy and also someone who is aware of our built-in biases I am always looking to ensure I am aware of these shortcomings and to develops skills to counter the downsides.

I have seen Hans Rosling’s TED talks and the passion that man had was infectious. Anyone can be inspired by his energy. This is a fascinating book who shows how ill-informed we are and how our worldview is distorted, to say the least. This distorted view always leads us to act in a way which is not correct.

Each chapter talks about a potential pitfall when it comes to how to analyse data

  1. The gap instinct
  2. The negative instinct
  3. The straight line instinct
  4. The fear instinct
  5. The size instinct
  6. The generalisation instinct
  7. The destiny instinct
  8. The single perspective instinct
  9. The blame instinct
  10. The urgency instinct

Few interesting highlights

  • ignorance (by which I do not mean stupidity, or anything intentional, but simply the lack of correct knowledge)
  • Everyone seems to get the world devastatingly wrong. Not only devastatingly wrong but systematically wrong. By which I mean that these test results are not random. They are worse than random: they are worse than the results I would get if the people answering my questions had no knowledge at all.
  • Every group of people I ask thinks the world is more frightening, more violent, and more hopeless—in short, more dramatic—than it really is.
  • Step-by-step, year-by-year, the world is improving. Not on every single measure every single year, but as a rule. Though the world faces huge challenges, we have made tremendous progress. This is the fact-based worldview.
  • the overdramatic worldview is so difficult to shift because it comes from the very way our brains work.

All businesses are dependent on 3 Ps and no, none of these P refer to profit! All the 3 Ps are in fact people, but different groups of people.

The first group of people who are critical are the team, people who work for the organisation. You need to look after your team as an absolute priority.

The second group of people are your clients. People who believe in your products and services and who spend their money with you.

If you are the publically traded company then the third group of people are the shareholders, the investors. And if you look after the first two groups of people the third P takes care of itself. Profit becomes by product of taking care of your team and your clients.

In this difficult time of the pandemic, the companies who treat their teams will define if they will succeed when things go back to normal. And I am sure we will have a normal society going forward. This too shall pass.

Saw it in the news yesterday at the football clubs have sent their wider group of support staff on furlough but are paying the insanely overpaid footballers are paid their full salaries. (I have no issues with the footballer salaries, they must create that kind of value to be paid that salary, is how I understand it.) My issue is, if you look at the outgoings of a company as a cost and apply the Pareto rule to it, then the 20% of their employees are responsible for the 80% of their costs! And this 20 % are the footballers and senior staff. This group of people are already well to do! So the focus should be on paying 80% of the team whose salaries account for only 20% of the Club’s budget.

But sadly, this is not the case.

A fantastic long read by Robert Breedlove of Parallax Digital. If you do not yet have an opinion about Bitcoin, then this article should only give you more insight into Bitcoin.

I have been long Bitcoin since the second half of 2019, and this was based on Plan B’s stock to flow model; I topped this up with The Bitcoin Standard: The Decentralized Alternative to Central Banking by Saifedean Ammous. He’s also got a course on Udemy which is recommended as well.

We look at values as something that is static. For certain universal values that is true. Example, kindness, this is a universal value and should remain constant.

But values, as defined by the cultures we live in, are constantly being changed, the rate of change if slow and hence its effects are not seen immediately. Values adapt too. In fact, these should change and evolve because cultures evolve too. Change is the only constant and if you try to keep the culture and values static they will conflict with the reality. Because times have changed and everything around it should change too. The hallmark of a healthy society where cultures, values, traditions keep up with the changing times and technologies.

We are in a total lockdown now due to Coronavirus. The situation is grim. I have never experience the economic machine to come to a complete standstill around the world! This is indeed unprecedented.

People are saying this is a Black Swan, but I personally do not think so. We knew this would happen; it was a matter of when and not if! People are being made to go, and this will put the financial wellbeing of most of us in danger. The Government has kicked in and has done an impressive job to support a majority of us; however, if you look at it, we have borrowed from our future to ensure we survive our present. I do not know what the long term repercussions are when we restart the process of going back to being normal.

This is indeed an emergency, and the best way to be protected yourself during an emergency is to be financially stable. You need to have cash or cash equivalents of at least six months of your bills you.  No ifs no buts. If you have to SAVE every month! Pennies make a pound.

I know someone who can sustain his lifestyle for 12 years without having to work! And this is not because he’s a multi-millionaire but because his expenses and needs are well below the norm. Things are simple, but they are not easy, and its never too late to start.

We live in a world of instant gratification and pay the price. Marshmallow test, learn this and teach this to others. Some of us are naturally inclined, and some have to train daily to practice it. I am in the latter group.


WhatsApp has become the default messenger of today. Yahoo messenger and BBM (BlackBerry Messenger) were its iconic equals of the past.

The network effect and the ease of using WhatsApp are impressive. With the voice call and video call features, WhatsApp has become indispensable. However, every good has to come with an undesirable side effect. This is a fundamental law I suppose.

I remember having to pay money for texting someone! So when you sent the text, you made sure that the message was worth the price you were going to be charged. With mobile data being dirt cheap and the cost of sending messages is next to zero, there is no intrinsic barrier to refrain yourself. People find it easy to send anything they like without the courtesy of verifying its source. During this critical time of lockdown due to Coronavirus, it is even more important that we refrain from spreading unverified messages!

An important rule that everyone should follow is to ask this question before forwarding any message, “would I have sent this message if I had to pay for it?”

One of the most important duties of any CEO is to deploy capital to generate returns for the company as well as shareholders. Since 2008 the amount of buybacks means, the leadership bought the company’s own share to boost the price of the shares and be rewarded! My view on this is explained best by Nassim Nicholas Taleb.


Corporate Socialism: The Government is Bailing Out Investors & Managers Not You


And if you do not know what buybacks are, below is the video which can help.



Get in Touch

Birmingham, UK

Freelance Available

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