Warren Buffett once said,
You can hold a rock concert and that’s OK. You can hold a ballet and that’s OK. But don’t hold a rock concert and advertise it as a ballet.
That is the key. Your talk needs to match your walk. It is not that difficult.
This is a long read about Aldi and how its purpose drives its actions – click here. No nonsense, cheapest grocery shopping experience out there.
The principle is universal. Define a purpose. Stick to it. Have a laser sharp focus. And repeat this, day in and day out.