What’s the point?

Email from Barron’s asking to download their app.

Barron’s was kind enough to remind that I could their publication via mobile apps. I appreciate their kind gesture. But what’s the point? I already have downloaded their app on my phone as well as on my tablet.

This benign message was an irritant rather than a reminder which was the message’s original purpose. This could have been easily avoided.

New user

Enrol in the onboarding programme

Cross check new user email with new app download and log in details

If there is a match between the email used to sign up and email used to log in to the apps, do not send the app download reminder email.


I agree this is not a big deal but going that extra mile is what matters. 🙂 Elegant design looks obvious and most of the times go unnoticed.

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