Broken UX on YouTube app on Sky

YouTube has become a stable channel for consumption. With the democratisation of content generation, I am able to see videos on investing, how to Excel videos whilst at times killing times with cat videos. 🙂

Now, YouTube can also be consumed via the Sky satellite box. Whilst watching a video, I wanted to like it, so that the prediction/suggestion algorithms cater to my likes accordingly. I only discovered then, how broken the whole experience is! You need more than 10 clicks to just like a video whilst watching it via Sky box. Ouch.

 

Click #1 to activate the action bar

Click #2 #3 #4 to navigate go to the menu/vertical ellipsis []

 

Click #5 to enter the menu

Click #7 #8 #9 to reach the thumbs up

 

Click #10 to like the video!

Ouch. Image result for facepalm emoji

YouTube, I am sure you can do better. There is enough space on the bar at activates on the first click.

Follow your passion?

A good response why ‘follow your passion’ is not a sound advice. Very few people get paid for their passion. For most of us finding a career which pays a decent wage.

 

Pick a career that may not be your passion but pays a decent wage.

Chris Rock’s advice for kids – you can’t be anything want; you can be anything you’re good at, as long as they’re hiring – is good. Scott Galloway’s advice – people who tell you to follow your passion are already rich – is great. It’s unpopular to say, but a career that isn’t your passion yet earns a good income can be preferable to the alternative. This is less about money and more about freedom: A low-income passion job may breed resentment as you age and have kids, mortgages, all kinds of higher bills that become burdens large enough to suffocate the joy you get from working in your passion. But a job you merely like that pays a decent income – provided you live below your means a save a chunk of that income – can eventually offer a level of financial flexibility that lets you pursue passions as hobbies, purely for their pleasure.

 

Original article below.

 

Law of diminishing returns applied to information

Diminishing returns is the decrease in the marginal output of a production process as the amount of a single factor of production is incrementally increased, while the amounts of all other factors of production stay constant.

This fundamental law of economics plays out in most aspects of our lives. From an investing perspective, gathering more information does not help to make better decisions. And the amount of time effort and money put into acquiring this extra information eats into performance (cost of buying the information eats into the profits).

Sure, you do need to research and study before you can invest. But what to study. And what is the crucial information; the two questions you need to answer instead of trying to gather every bit of information that is out there.

Smart actions built within the digital books/magazines.

Valley of the Boom reminder in National Geographic magazine.

Whilst reading National Geographic digital magazine, I spotted this advert to the Valley of the Booms. Sounds a fascinating story and would love to watch it. NatGeo programme has high production values and I like the story they tell.

I am reading this on the 4th. The programme airs on the 13th. Any programme 7 days out cannot be searched on my TV box. 🙁

I get Google Assistant to put a reminder on the 10th to get me to record this series on the TV box. This itself is a 4-5 step process. This is when a light bulb goes on!

Would it not be awesome for the reminder to happen directly via the magazine? It is digital after all. A hyperlinked title Valley of the Boom. Click it and it adds a reminder to your calendar (this can be device and OS agnostic). It should work for any digital device across different OS platforms. An overengineered but an ideal solution would be to add to the series on record directly to my content provider in this case SKY. If this was available via Netflix, then it could be added to List on Netflix.

It is magical when you make it dead simple for your audience to engage with your work.

If any content provider wants to reach more audience, this is the way to improve the viewership. Create an unbroken, silky smooth experience from a simple prompt to an intended action, in this case, an advert in a magazine leading straight to recording the series via the available distribution channel.

Evolution is playing catch up

Being an avid investor and a marketing professional I see this our behavioural biases is play every day. These biases are as a result of evolution.

The key here is evolution took millions of years to design human. The pace at which we were changing was slow. Since last 150 years or so the rate of change is unprecedented.

This is where disconnect happens. We no longer live in a society where we hunt and gather. Yet our preprogrammed instsict is based on these very conditions.

Thus what we are supposed to do based on the present situation is way different to how we react based on how we have evolved.

What’s the point?

Email from Barron’s asking to download their app.

Barron’s was kind enough to remind that I could their publication via mobile apps. I appreciate their kind gesture. But what’s the point? I already have downloaded their app on my phone as well as on my tablet.

This benign message was an irritant rather than a reminder which was the message’s original purpose. This could have been easily avoided.

New user

Enrol in the onboarding programme

Cross check new user email with new app download and log in details

If there is a match between the email used to sign up and email used to log in to the apps, do not send the app download reminder email.

 

I agree this is not a big deal but going that extra mile is what matters. 🙂 Elegant design looks obvious and most of the times go unnoticed.

Biotech Mafia

Most of us are aware of the PayPal Mafia. The early team of PayPal which went on to start other influential organisations of our times. Reid Hoffman found LinkedIn. Elon Musk delivered Tesla and SpaceX. Peter Thiel was an early investor in Facebook and numerous other unicorns, also founded Thiel Fellowship. There are other members as well, but not that well known in the mainstream media i.e. Jawed Karim, Max Levchin to name a few.

Whilst reading from Alchemy to IPO I came across the Biotech Mafia. The team who founded Hybritech (manufacturing monoclonal antibodies) went on to start Gen-Probe, Amylin Pharmaceuticals, Nanogen.

I believe, when there is a birth of a new industry this scenario of, founding members of one of the early companies going on to star numerous other successful companies, would be common.

History may not repeat itself. But it rhymes.

Professor James Eayrs, 1972